01 / Cover
April 2026
Phase 3 continuation proposal
Chapel Street
Precinct.
Renewing the digital engine that holds the precinct online — hosting, maintenance & SEO for another six months — and the optional services to compound the impact.
06Month renewal
03Continuing services
03Growth add-ons
Jul-Dec2026 term
02 / The situation
Where we are
The story so far
Phase 2 wraps end of June.
The platform is humming.
Since November 2025, the Standard tier has kept the new Chapel Street Precinct site fast, secure & steadily improving in search. Trader pages have been optimised, content has been published monthly, and the technical foundation is now stable enough to pour fuel on.
Phase 3 is the moment to protect what's working and stretch into the channels that turn organic visibility into measurable visits, traders & bookings.
03 / At a glance
The continuation
What's on the table
Same engine.
Bigger ambition.
Continuation
SEO, Hosting & Maintenance
$2,391.40 / mo
Standard tier, continued for another six months. Same scope, same team, no onboarding lag.
Add-on 01
Meta Ads
$1,980 / mo
Drive precinct campaigns, events & trader spotlights to the right audiences across Facebook + Instagram.
Add-on 02
Google Ads
$1,980 / mo
Capture demand the moment people search for things to do in Chapel Street, South Yarra & Windsor.
Add-on 03
EDM (Klaviyo)
$1,320 / mo
Newsletter program, trader segmentation & automated flows for events, openings & what's on.
All figures incl. GST. Add-ons can be activated individually or as a package.
04 / Continuation scope
Months 1-6
What you keep
The Standard tier,
continued.
Identical scope to the current Phase 2 contract — no resetting of context, no rebuilding of strategy, no momentum lost.
SEO management · 10 hrs / month
- 3 new SEO articles per month
- 5 trader pages optimised per month
- 2 content briefs for priority categories
- 5 social entities built per month
- CTR, internal linking & local SEO refinement
- Schema, IA & taxonomy improvements
- Monthly reporting & recommendations
Hosting + Standard maintenance
- AWS dedicated server, Australia-based
- SSL, CDN, daily backups
- Active monitoring with instant outage alerts
- Plugin, core & system updates managed
- Direct bug reporting via support email
- Reduced ad-hoc dev rate of $180 + GST / hr
- 24-hour support response window
05 / The numbers
Continuation
Investment breakdown
The continuation.
Same line items, same monthly total as Phase 2 — no price increase on renewal.
Standard SEO · 10 hrs
$1,980.00
Standard maintenance
$302.50
Hosting · AWS Aus
$108.90
$2,391.40
Monthly investment incl. GST · 6 month term · $14,348.40 total
06 / Why renew
Compounding gains
The case for continuity
SEO is a flywheel.
Stopping resets the spin.
01
Compounding visibility
Six months of consistent content & authority building delivers exponentially more than the same effort split into two short bursts.
02
No relearning curve
The team already has 7 months of context on traders, voice, taxonomy & what works — that institutional knowledge carries straight in.
03
Risk-free uptime
Hosting & maintenance run continuously — no migration, no exposure window, no reconfiguration of monitoring or backups.
04
Locked-in pricing
Renewing now holds the Phase 2 monthly rate through the second half of 2026 — no rate adjustment on this term.
07 / Growth add-ons
Optional
The next step
Where to from
good?
SEO builds long-term discoverability. To meaningfully shift visits, dwell-time & trader bookings inside this 6-month window, three additional channels are worth considering.
Stack any combination · Cancel anytime with 30 days' notice
08 / Meta Ads
Add-on 01
Add-on 01
Meta Ads
Management.
Paid Facebook + Instagram designed for the precinct: trader spotlights, campaign hero pushes, event drive-time & "what's on this weekend" creative.
$1,980
Per month incl. GST · Excl. ad spend
What it unlocks
- Trader spotlights at scale — promote a different trader each fortnight to a hyper-local 5km radius around Chapel Street.
- Event-driven campaigns — push Fashion Week, Summer Series, late-night trading & seasonal pushes to people who actually live and shop in Stonnington.
- Retargeting site visitors — anyone who lands on the precinct site from SEO can be re-served event reminders or trader offers in their feed.
- Lookalike audiences — find new visitors who behave like existing engaged traders or shoppers.
- Conversion tracking — full Meta Pixel + CAPI server-side, so trader visits, button clicks & form submits are measurable.
Example: a $4,000 monthly ad-spend test typically reaches 80,000-120,000 locals across South Yarra, Windsor & Prahran.
09 / Google Ads
Add-on 02
Add-on 02
Google Ads
Management.
Capture intent the moment it happens. People searching "things to do in Chapel Street", "South Yarra restaurants" or "Windsor cafes" land directly on the precinct site.
$1,980
Per month incl. GST · Excl. ad spend
What it unlocks
- Intent-led search capture — appear at the top for "Chapel Street precinct", "South Yarra shopping", "Windsor late-night" & similar high-intent queries.
- Performance Max for events — Google's automated channel mix (search, display, YouTube, Maps) for big precinct moments.
- Local Maps placement — featured trader Maps pins for paid promotion when locals search nearby.
- Search authority safety net — protect the brand term while SEO is still working its way up for newer pages.
- Conversion measurement — GA4 + enhanced conversions wired up so every visit, click & event is attributable.
Example: at $3-4 cost-per-click for high-intent local terms, $3,000 ad-spend per month delivers ~750-1,000 qualified visits straight to trader & event pages.
10 / EDM
Add-on 03
Add-on 03
EDM via
Klaviyo.
Own the relationship with everyone who's already discovered you. Newsletters, event invites, trader features & segmented automations — all from a single platform built for retail & lifestyle audiences.
$1,320
Per month incl. GST · 2 campaigns + flows
What it unlocks
- Owned channel — emails reach inboxes regardless of Meta or Google algorithm changes.
- Segmentation by interest — fashion, food, late-night, family — subscribers get the precinct content that's actually relevant to them.
- Automated welcome flow — every new subscriber gets a curated "first visit" sequence that drives a measurable trip to the precinct.
- Event RSVPs & reminders — automated sequences for Fashion Week, Summer Series & seasonal trading.
- Reporting + revenue attribution — open rate, click rate & link-clicks straight into GA4 to prove the channel's ROI.
Example: a 5,000 subscriber list at industry-average 35% open + 4% click rate delivers ~200 qualified site visits per send, twice a month.
11 / Investment scenarios
Choose your stack
Mix and match
Three sensible
combinations.
All figures incl. GST. Ad spend (Meta & Google) is invoiced separately by the platforms and not included in management fees.
12 / Why now
Timing
The moment to act
Renewing in April
protects July.
Continuity
No outage in service
Locking in Phase 3 by mid-May means content briefs, monitoring & scope conversations are already underway when July arrives. Zero downtime in the strategy.
Pricing
Renewal rate held
The Phase 2 monthly rate is honoured for this 6-month renewal. New contracts after Phase 3 may sit at refreshed agency-wide rates.
Capacity
First option on add-ons
Confirming Meta, Google or EDM in this window means the precinct gets first priority on the ads team's mid-year intake — campaigns can be live by 1 July.
13 / Why ven.
The team
12 years, one team
The same team
that built it.
Phase 1 designed & built the platform. Phase 2 stabilised, optimised & grew it. Phase 3 is the team you already know, the workflow you've already tuned & the insights that have already been earned over 7 months on the inside.
12+Years digital
07Months in your platform
01Continuous team
00Onboarding lag
No new agency to brief. No tooling to migrate. No reporting cadence to rebuild. Just the work, continued.
14 / Next steps
Action
From here
Four steps to lock
Phase 3.
01
Review this proposal & decide on Scenario A, B or C
02
Book a 30-minute walkthrough — any questions, scope refinements or pricing conversations
03
Sign the renewal agreement — same template as Phase 2, no surprises
04
July onboarding call (if add-ons are activated) — campaigns live by mid-July